Project sales at Billbergia is the in-house developer sales team that markets new Billbergia Group apartments direct to buyers across Sydney and Brisbane. Buying direct removes the third-party agent layer, gives buyers first-look pricing on stage releases, and connects them to the team that designs, builds and delivers the project end to end.
10 min read | Buyer Guides | Last reviewed June 2026
Project sales is how new apartments move from the developer to the buyer when there is no real estate agency sitting in between. At Billbergia, the project sales team is an in-house function that runs across every active Sydney and Brisbane development. This guide explains what project sales actually does, how the process works for buyers, and what to expect through the 18 to 36 month off-the-plan settlement journey.
What project sales actually is
Project sales is the developer-side function responsible for moving new apartments from contract exchange through to settlement. It sits inside the developer rather than at a third-party real estate agency. The team holds direct knowledge of the project: design intent, structural specifications, finishes packages, stage release schedule and construction timeline.
For buyers, the practical difference shows up in three places. The first is product knowledge: questions about ceiling heights, structural columns, EV charging provision or unit-by-unit floor plate efficiency get answered with reference to the actual design documentation, not a brochure summary. The second is timing transparency: the team knows the construction program and can give an honest read on when the next stage will release, when settlement is realistic and how the project sits against its sunset clause. The third is accountability: the same organisation that sells the apartment is the one building it, which means defect resolution and post-handover support sit with a single counterparty.
How direct-from-developer differs from agent sales
Both paths can deliver a sound purchase. The structural differences are worth understanding before deciding which suits a particular buyer.
| Dimension | Direct-from-developer (project sales) | Third-party agent |
|---|---|---|
| Commission structure | No separate agent commission paid by buyer | Agent commission embedded in pricing or paid by developer |
| Product knowledge | Deep, from internal design documentation | Briefed, often from marketing pack only |
| Stage release access | First-look priority for registered buyers | Agent dependent |
| Contract clarity | Direct line to developer’s solicitor for clarifications | Intermediated |
| Post-handover continuity | Same organisation handles defects and strata setup | Agent typically out of picture at handover |
The key point: commission savings are not the headline benefit. Continuity and product depth are. A buyer who values a single accountable counterparty across the 18 to 36 month build will get more from the project sales path than from an agent.
Active Billbergia developments under project sales
The Billbergia project sales team currently markets across the following active and upcoming releases:
- Rhodes Central. Award-winning waterfront masterplanned community, with over 1,500 completed apartments and ongoing residential releases as part of the Rhodes Bay Masterplan.
- Concord Central. New $2.2 billion masterplanned community at 1 King Street Concord West, currently in early sales stages.
- Chatswood Grand Residences. The North Shore’s largest residential development in the last decade, with 552 apartments across two mixed-use towers of 56 and 60 storeys. Completion anticipated 2031.
- 88 Walker Street North Sydney. North Sydney’s tallest tower, completed and award-winning, with selected residences available.
- Brisbane SkyTower. Brisbane CBD residential tower with one to three-bedroom apartments and penthouse offerings.
- The Horizon Collection Brisbane. Brisbane CBD sub-penthouse and penthouse release.
- West Parade West Ryde. Transit-oriented release with one to three-bedroom apartments adjacent to West Ryde Station.
- Wentworth Point. Ongoing releases across the integrated residential community adjacent to Sydney Olympic Park.
The four-step buying process
The standard Billbergia project sales journey runs across four discrete stages. Each stage has a clear set of deliverables for both the buyer and the project sales team.
Step 1. Register and brief
Buyers submit a brief through billbergia.com.au or via the project’s display suite. The brief covers budget range, configuration preference (1, 2 or 3 bedroom), preferred aspect or floor level, and intended use (owner-occupier, downsizer, investor). Registered buyers receive first-look access to indicative pricing and stage release timing.
Step 2. Walk-through and selection
A dedicated sales manager runs a private walk-through, either at the display suite or via floor plan review. The session covers configuration, aspect, level, parking allocation, storage, finishes scheme, and any upgrade packages available at the price point. Buyers leave with a specific unit identified and a 24 to 72 hour holding period to confirm.
Step 3. Contract exchange and deposit
Contracts are exchanged through the developer’s solicitor. The buyer’s nominated conveyancer or property solicitor reviews the contract of sale, disclosure documentation, strata information and any special conditions. The standard deposit is 10 percent of the purchase price, payable in cash or via a deposit bond. Contracts include the standard NSW sunset clause and disclosure provisions under the Conveyancing Act 1919.
Step 4. Settlement and handover
Through the build period, the buyer is supported by a client manager. At completion, a pre-settlement inspection is offered, settlement is booked, and keys are handed over. Strata is established at handover, and Billbergia’s in-house construction team takes the lead on any defect notifications during the 90-day defect liability period.
What buyers need to bring
The contracting phase moves faster when the buyer has the following in place before walking into a display suite:
- Conditional pre-approval from a lender or broker. Major banks favour the Billbergia postcodes (Rhodes, Wentworth Point, North Sydney, Chatswood, Brisbane CBD, West Ryde) for valuation comfort. Most standard 80 percent LVR positions clear without issue.
- An engaged conveyancer or property solicitor. NSW or Queensland-licensed, with off-the-plan experience. The contract review window is typically 5 to 10 business days from exchange.
- Photo identification and proof of address. For contract execution and the standard developer client onboarding process.
- Deposit funds or a deposit bond approval. 10 percent of purchase price, payable on exchange or within 21 days depending on contract terms.
- For first home buyers: NSW Revenue eligibility documentation. First Home Buyer Assistance Scheme thresholds apply (full exemption up to $800,000, concessional rate to $1,000,000 for new homes, Revenue NSW 2026).
Through the 18 to 36 month build period
Most Billbergia off-the-plan settlements run 18 to 36 months from contract exchange. That period is structured into a sequence of touchpoints handled by the client management team.
- Quarterly construction updates. Written status with photography, key milestone achievements, and any program adjustments.
- Finishes and upgrade selections. Triggered at the appropriate construction stage (typically 6 to 9 months pre-completion).
- Lender liaison support. The client manager coordinates valuation access and any documentation requests from the buyer’s bank in the lead-up to settlement.
- Pre-settlement inspection. Offered approximately 4 to 6 weeks before settlement, with a follow-up inspection if any defects are flagged.
- Settlement coordination. Booked with the buyer’s solicitor or conveyancer, with key handover scheduled the same day.
Off-the-plan stamp duty in NSW can be deferred for up to 15 months from contract exchange or until settlement, whichever is earlier. On a $980,000 two-bedroom apartment, that deferral preserves approximately $40,000 of buyer capital through the build period (Revenue NSW, 2026). The project sales team flags this option to eligible buyers at the contract stage.
Post-handover: defects, strata and the ongoing relationship
The relationship between buyer and developer does not end at settlement. Three structures continue past handover.
The first is the 90-day defect liability period under the contract of sale, during which buyers can lodge defect notifications for repair or rectification by Billbergia’s in-house construction team. The integrated developer-builder model materially simplifies this process because the same team that built the apartment is the one rectifying any post-handover items.
The second is the structural and major defects warranty. Under the Design and Building Practitioners Act 2020 (NSW), buyers benefit from a 6-year warranty period for major defects (structural, waterproofing, fire safety) and 2 years for minor defects. Billbergia’s iCIRT 4.5-Gold Star rating (Equifax iCIRT, 2025) reflects the company’s track record in resolving notifications inside these warranty windows.
The third is the strata setup. Strata is established at completion, with the initial executive committee elected at the first Annual General Meeting. Billbergia provides the foundational strata documentation and supports the transition to owner-corporation management.
Frequently asked questions
Project sales is the in-house developer team that markets new Billbergia developments direct to buyers, without engaging a third-party real estate agency. The team handles enquiries, floor plan walk-throughs, contract exchange and the 18 to 36 month settlement journey across active Sydney and Brisbane projects.
Buyers do not pay a separate agent commission when purchasing direct, but this does not always translate to a lower headline price. The genuine value is in product knowledge, stage release priority, transparent contract handling and direct accountability with the developer through the 18 to 36 month build period.
Active developments include Rhodes Central, Concord Central, Chatswood Grand Residences, 88 Walker Street North Sydney, Brisbane SkyTower, Horizon Collection Brisbane, West Parade West Ryde and Wentworth Point releases. Each project has dedicated sales managers and project-specific display suites.
Yes. Buyers should engage an independent NSW or Queensland-licensed conveyancer or property solicitor to review the contract of sale and disclosure documents before exchange. Billbergia’s project sales team provides the standard documentation pack and supports the conveyancing process but does not act as your legal representative.
The standard off-the-plan deposit is 10 percent of the purchase price, held in trust by the developer’s solicitor until settlement. Deposits can be paid in cash or via a deposit bond from a major insurer, which preserves buyer liquidity through the build period.
Once contracts exchange, buyers are allocated a dedicated client manager who provides quarterly construction updates, manages finishes and upgrade selections at the appropriate stage, coordinates pre-settlement inspections, and supports the settlement and handover process. The same team remains the buyer’s contact through to post-handover defect liability.
Verify the developer’s iCIRT rating via the Equifax iCIRT directory (Billbergia holds a 4.5-Gold Star rating, 2025), track record of completed projects, presence of an integrated in-house construction team (lowers delivery risk), and recent NCAT or strata defect history. Billbergia operates an integrated developer-builder model, which materially reduces construction handover risk.
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Information current as of June 2026 and based on publicly available data from Revenue NSW, Equifax iCIRT, the NSW Department of Customer Service and Billbergia project documentation. Pricing, configurations and availability are subject to change without notice. This article is general information and does not constitute legal, financial or property advice. Independent legal and financial advice should be sought before any property purchase.
